Melodics - Songs Launch
Driving retention and re-subs with a feature launch that kept users engaged.
The Brief
Increase retention and re-subs by launching a feature with compelling, repeatable content.
My Role
Lead for concept, production, and delivery across paid and organic. I:
- Owned creative strategy and testing plan.
- Directed full crew for multi camera, lighting, and photography.
- Delivered a high volume of platform specific variants.
The Impact
- Record retention through re-subs.
- Best on record retargeting performance.
- 10x content output over the following months.
The Work
Concept: Hook driven narratives tied to feature value and user goals.
Production: Efficient shoots designed for modular edits and rapid iteration.
Distribution: Paid and organic variants optimized for each channel.
Why It Matters
A repeatable content engine turned one feature launch into sustained engagement and efficient remarketing.