Kami - How to Use Kami Tutorial Series
Helping new users activate faster while reducing repeat how to questions for support.
The Brief
Help new users get value sooner and lower repeat questions for the support team.
My Role
Series owner for strategy, scripting, production, and distribution. I:
- Prioritized topics with product and support.
- Directed screen capture and voiceover.
- Published versions for web, YouTube, and in app help.
The Impact
- Higher activation and feature adoption among new users.
- Clear reduction in repeat how to queries noted by support.
- Strong watch time and completion across priority modules.
- Reusable library that sped up future production.
The Work
Structure: Modular episodes designed for quick wins and deeper dives.
Production: Clear narration, captions, and lightweight localization.
Distribution: Embedded in help flows and surfaced in onboarding touchpoints.
Why It Matters
Clear education shortens time to value. Users get wins sooner, support volume drops, and product stickiness increases.