Melodics - Acoustic Drums Launch
Launching a new product line with creative that drives installs, subs, and revenue.
The Brief
Launch a new product line with creative built for performance and speed.
My Role
Video Content Lead responsible for concept, production, and reporting. I:
- Owned scripting and storyboards for paid and organic.
- Directed a five person agile team across shoot and post.
- Shipped platform specific variants and partner cuts.
The Impact
- +14 percent app downloads.
- +4 percent new subscriptions.
- +8 percent monthly recurring revenue.
The Work
Creative system: Ads, social, and product explainers aligned to value props.
Production: Multi setup shoots, efficient post pipeline, rapid versioning.
AI assists: Used AI tools for ideation, script polish, and voice tests where needed.
Why It Matters
Creative aligned with product value and delivered measurable growth, proving the content system could scale performance, not just awareness.